New Product Development..Our team worked alongside engineers, R&D folks and a marketing team as they looked to optimize a “prototype” to best meet customer needs. This was a rather significant exploratory market research exercise. Results were to be used to determine “funding” levels for future development.

Customer “VOC” Research .. Used to inform market perceptions of our client..Work included..
-Perspective on current product usage and related services.
-Understanding of what others were doing better/defining “the gaps.”
-Helping to clarify if  “change” was possible/what would it take..

Market Landscape Research..Used To improve current commercial strategy..Work included..
-Deep dive into marketed and pipeline competitors focusing on product characteristics as well as commercial/strategic activities.
-Customer targeting/customer champions.
-Messaging.
-Sales force intelligence/Sales Model.
-Incumbents/New players.
-Strategic Partnerships.